Japan Matcha Desk Research from Japan for matcha buyers in Europe

The Japanese side of matcha supply, for European buyers

Customs data, tea-market prices, producer notices and EU and GB residue rules. Read in Japanese, checked against the source, and written up in English.

Rounded rows of clipped tea bushes running across a hillside in Wazuka, Kyoto Prefecture
Tea fields in Wazuka, Kyoto Prefecture. Photo: Bret Lama / Unsplash

This season

Tencha has more than tripled in price in two years

Kyoto tea market, average price of first-flush tencha, yen per kg

Average price of first-flush tencha at the Kyoto tea market 2024: 5,402 yen per kg. 2025: 14,144 yen per kg. 2026 to 19 June: 17,797 yen per kg. 0 5,000 10,000 15,000 20,000 ¥5,402 2024 ¥14,144 2025 ¥17,797 2026*
*2026 to 19 June. Tencha is the leaf that is ground into matcha. Source: Kyoto tea market averages.

Rule changes with a date attached

  • The EU limit for clothianidin and thiamethoxam in tea fell to 0.05 mg/kg, from 0.7 and 20.

  • The current EU–Japan organic equivalence ends. An extension to 2036 is agreed but not yet formally adopted.

  • Autumn 2027

    A lower EU limit is expected for chlorfenapyr, the residue most often found in Japanese export tea.

What we publish

Every figure carries its source and the date we checked it.

Who we are

A small, independent research desk in Tsuruoka, Japan. We follow Japanese producers, tea markets and regulators so that buyers in Europe can make sourcing decisions on primary data.

How we work and what we charge for